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Global Insights in Agriculture & Animal Health

The Kleffmann Group is now part of Kynetec. For more information visit

Data, Analytics, Insights…

…Your Questions Answered

Conducting research
in more than

countries

Connecting with

100000s

vets, farmers and
pet owners

Processing
more than

1bn

data points annually

Global team of
more than

650

research professionals

Your Questions Answered

We pride ourselves on providing insights to enable you to create winning strategies. Our innovative custom research and tracking studies help you find the answers to your unique business challenges.

Identifying the concept with the most potential

We understand that new product development can be costly, timely and risky.

Whether it be identifying gaps in the market, designing and testing concepts, assessing market potential, optimizing product positioning (including value-based pricing), defining the best route to market or improving your existing offer, our market research can help you make decisions on how to market the right products and services to the relevant market segments at the right market price.

Optimizing brand value

Better brands is about providing more value to your customers than your competitors. Measuring key performance indicators such as awareness, usage, loyalty and perception is the basis for developing a strong brand and communications strategy. This type of research involves your customers and your competitors' customers.

When it comes to brand management strategy, let us help you get a clearer picture.

Driving customer loyalty

Customer loyalty is invaluable - in general it costs a lot more to acquire new customers than it does to retain existing ones.

Our approach to understanding customer experience and drivers of loyalty provides you with the full picture to help maximize customer retention.

Let us work with you on identifying customer segments, establishing customer journeys, and measuring loyalty and satisfaction.

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sketchpad with the words product development written

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Latest News

Prev Next

COVID-19 Impact on Agriculture Survey Shows Farm Advisors' Creativity in…

21-07-2020

Farm Advisors across Europe have demonstrated their ability to continue to meet their clients’ needs by either maintaining their usual...

Latest COVID-19 Impact on Agriculture Study Shows Farmers’ Resiliency

14-07-2020

Findings from Kynetec’s recent COVID-19 impact on Agriculture survey highlighted that farmers have once again demonstrated their ability to adapt to...

Companion Animal Vet Sentiment Survey Provides Insights on Impact of…

06-05-2020

Findings from Kynetec’s recent COVID-19 Companion Animal Vet Sentiment Survey show that most vet clinics have responded to the pandemic...

Coronavirus (COVID-19) update from Kynetec and Kleffmann

24-03-2020

Dear partners and friends, Along with the rest of the world, we are closely monitoring the Coronavirus (COVID-19) outbreak and following...

Impact of Devastating Bushfires on Australian Agriculture

24-03-2020

Australia is no stranger to bushfires. However, the 2019-2020 season has been especially long, with major fires of the season...

Daniel Wirth Appointed CEO of Kynetec and the Kleffmann Group

12-03-2020

Kynetec today announced that its Board of Directors has appointed Daniel Wirth as CEO of Kynetec and the Kleffmann Group...

Kynetec Designated with Fair Data Accreditation from Market Research Society…

04-03-2020

Kynetec has been recognized for its commitment to standards in the handling of personal data by being designated with a...

Cabbage Stem Flea Beetle Causing Damage to UK Oilseed Rape…

19-12-2019

A Kynetec survey of agronomists* in the UK has revealed that an average of 31% drilled area for oilseed rape...

Kynetec announces sigma™ CP prospectus for Harvest Year 2019

16-12-2019

Kynetec has announced that the sigma™ CP prospectus for harvest year 2019 will include a detailed quantification of the crop...

Providing sponsorship to chilli growers in Uganda, enabling them to…

18-12-2019

Kynetec is proud to announce that we have made a donation to Farm Africa’s program, Commercializing Chilli Production, an initiative that...

Announcing the Merger of the Kleffmann Group Market Research and…

27-11-2019

Kynetec and the Kleffmann Group have announced today that they have completed a transaction to merge the world-wide market research...

From vet to pet with PetTrak™

10-06-2019

PetTrak provides a new approach to help you understand and track product consumption and purchase behavior in the US companion...

Let's Connect

Your business - Your decisions - What are your challenges?

Come and join our growing business as an employee and part owner!

We are an employee owned company that strongly believes in empowerment, creativity, collaboration and staff development in a stimulating environment.

If you have a specialist well-developed market research skill AND can demonstrate considerable experience in either the agricultural or animal health industry, you can expect a warm response to an application to join us.

Looking forward to hearing from you! Email us at HR@kynetec.global

Come and join our growing business as an employee and part owner!

Find out more