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We pride ourselves on providing insights to enable you to create winning strategies. Our innovative customer insights and tracking studies help you find the answers to your unique business challenges.
We understand that new product development can be costly, timely and risky.
Whether it be identifying gaps in the market, designing and testing concepts, assessing market potential, optimizing product positioning (including value-based pricing), defining the best route to market or improving your existing offer, our market research can help you make decisions on how to market the right products and services to the relevant market segments at the right market price.
Better brands is about providing more value to your customers than your competitors. Measuring key performance indicators such as awareness, usage, loyalty and perception is the basis for developing a strong brand and communications strategy. This type of research involves your customers and your competitors' customers.
When it comes to brand management strategy, let us help you get a clearer picture.
Customer loyalty is invaluable - in general it costs a lot more to acquire new customers than it does to retain existing ones.
Our approach to understanding customer experience and drivers of loyalty provides you with the full picture to help maximize customer retention.
Let us work with you on identifying customer segments, establishing customer journeys, and measuring loyalty and satisfaction.
21-12-2020
This year we are delighted to be able to provide support and make a donation to the East Africa Youth Inclusion...
16-12-2020
Kynetec, global leaders in market insights for the animal health and agricultural sectors, regularly conduct interviews with veterinarians and farmers...
27-11-2020
Catherine Bras Sionneau Executive Director of Customer Insights at Kynetec. Speaking at VetoTIC #3, a conference centered around digitalisation of livestock...
15-10-2020
Kynetec's Bob Fairclough, Principal Consultant on Ag Market Insights, shared insights about the outlook for the Crop Protection market in...
05-10-2020
Speaking at AgriBusiness Global’s 2020 Online Conference and Trade Show, Dr. Bob Fairclough, Principal Consultant on Ag Market Insights at...
25-08-2020
China’s crop protection market value at farm level reached CNY 96.9 billion (USD13.9 billion) in harvest year 2019, a 4%...
18-08-2020
Kynetec's Maria McWhorter, Executive Director of North America Customer Insights, was interviewed about our recent COVID-19 farmer impact survey on...
17-08-2020
According to the latest figures released in Kynetec’s AgriInsight China rice tracking study, over the last 10 years, the average...
21-07-2020
Farm Advisors across Europe have demonstrated their ability to continue to meet their clients’ needs by either maintaining their usual...
14-07-2020
Findings from Kynetec’s recent COVID-19 impact on Agriculture survey highlighted that farmers have once again demonstrated their ability to adapt to...
06-05-2020
Findings from Kynetec’s recent COVID-19 Companion Animal Vet Sentiment Survey show that most vet clinics have responded to the pandemic...
24-03-2020
Dear partners and friends, Along with the rest of the world, we are closely monitoring the Coronavirus (COVID-19) outbreak and following...
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