Ai Chen Kueh
Executive Director, Customer Insights, Asia-Pacific
Ai Chen has been involved in agricultural market research for more than 15 years, with her focus on the Asia-Pacific region. She has conducted studies related to crop protection, seeds, animal health, pet care, agricultural machinery and the food chain.
As Executive Director of Customer Insights in the Asia-Pacific region, Ai Chen handles both qualitative and quantitative research projects. In addition to being familiar with various qualitative methodologies, Ai Chen is also well versed in leading-edge statistical techniques and tools such as segmentation, pricing, driver analysis and conjoint analysis. She has also worked on tracking studies focusing in design, methodological solutions and analysis.
Based in Kuala Lumpur, Malaysia, Ai Chen leads a team of experienced qualitative and quantitative researchers in Australia, China, Malaysia and India.