Executive Director, Custom Research, North America
Greg leads Kynetec’s North American custom research team of 30+ research professionals. He is driven by a sincere passion for agriculture, as well as an understanding of key drivers in agricultural advancement.
An ongoing interest in exploring the unique producer balance between emotional brand relationships and rationale business decisions has led Greg to a career-long pursuit of methodologies that are specifically appropriate for the agriculture and animal health industries. As an active crop and livestock producer, Greg’s 25+ year career in agricultural marketing research has been a synthesis of strong knowledge of research techniques and real-world practical experience in the agricultural market.
Greg has particular expertise in buyer purchase behavior, advertising and segmentation projects. Additionally, he is an experienced moderator having moderated well over 1,000 agricultural focus groups.
He is based in St. Louis, Missouri.