Executive Director, Crop Subscription Services, North America Agriculture
Craig leads Kynetec’s agricultural tracking research in North America, which provides information on crop protection and seed. He has substantial experience in both the crop research and livestock industries, having been born and raised on a grain and livestock operation.
Craig has more than 15 years of agricultural market experience. His qualitative research expertise includes a large number of focus groups and in-depth interview studies. His quantitative expertise includes product development, brand performance, segmentation, pricing, brand value, and equity studies.
He is based in St. Louis, Missouri.