Maria McWhorter

Maria McWhorter

Executive Director, Custom Research, North America

With more than 15 years of agriculture and animal health market research experience, Maria brings a comprehensive understanding of custom methodologies and subscription services to clients. In addition to years of custom research experience conducting focus groups with variety of audiences, adapting marketing communication testing for agriculture brands, and providing insights on projects ranging in scope from exploratory research to pricing study, Maria has experience managing global teams within Kynetec. In her current role as Executive Director, she leads a team of more than 30 researchers located in the US and Canada.

Prior to her market research career, Maria worked as a business consultant for enterprise software implementation. Her educational credentials include a Bachelor of Science in Business Administration with High Honors from the University of Illinois at Urbana-Champaign.

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