Executive Director, Crop Subscription Services, Asia-Pacific
Edith has been involved in agricultural market research for more than 15 years. Her extensive expertise includes qualitative and quantitative studies in both custom and syndicated research. Relocating from Europe to Australia in 2009, she has substantial experience within Australia, as well as across the Asia-Pacific region.
Prior to joining Kynetec in 2017, Edith was with the international agricultural market research agency, the Kleffmann Group. At Kleffmann, Edith held a number of positions, including leading research projects in Eastern and Western Europe, product management for their global crop protection and seed tracking service and finally Managing Director for their Australian business.
As Executive Director for Crop Market Insights at Kynetec, Edith leads a team of research professionals across Australia, China, India, Philippines, Thailand, Indonesia and Japan.
Edith has a passion for helping clients to find their unique insights, enabling them to effectively tell their story and support their marketing to ignite better business results.
Edith is based in Melbourne, Australia