Milena Marcelo and Renata Mundim

Kynetec Strengthens Market Research Presence in Brazil’s Animal Health and Agriculture Sectors

Strengthening its presence in animal health and agricultural markets in Latin America, Kynetec is delighted to announce the appointments of Milena Marcelo (Director of Real Time Trackers) and Renata Mundim (Senior Research Analyst), both based in São Paulo, Brazil.

Marcelo will be responsible for leading Kynetec’s syndicated research in Latin America, delivering tracking and forecasting data for animal health and agriculture. She earned an undergraduate degree in business administration with a specialization in economics from UNICAMP (the University of Campinas), followed by a master’s degree in strategic management from FACAMP (College of Campinas), both in Brazil. She has 10 years’ experience in business intelligence roles with Dow Agrosciences, Cargill Animal Nutrition and Merial Animal Health.

Jeff Minier, Executive Director of Real Time Trackers, said, “Milena’s background is the perfect fit for Kynetec which will enable us to provide exceptional value to our clients in Latin America. She possesses a unique combination of expertise, including strong abilities in custom market research as well as hands-on experience as a user of syndicated data with major client companies in both animal health and agriculture industries. These strengths leave us well-positioned to understand the markets’ rising demand for insights and to deliver on it.”


Strengthening the custom research team in Latin America, Renata Mundim will report to Senior Research Manager Bruna Rodrigues. Rodrigues commented, “Latin America, particularly Brazil, is strategically very important for our Animal Health and Agriculture clients. The appointment of Renata will enable us to continue to deliver the highest-quality insights to our clients, supporting them with achieving their business objectives.”


Mundim has a bachelor’s degree in biology from the University of Patos de Minas in Brazil and a master's degree in horticulture and crop science from The Ohio State University (Columbus), USA. Before joining Kynetec, Mundim worked as Director at GlobalTurf Network-Brasil.


Together with Rodrigues, the addition of Marcelo and Mundim will give Kynetec a strong presence in Latin America.