Kynetec significantly strengthens market research expertise in Latin America

As global leaders in market research for agriculture and animal health, Kynetec continues to strengthen its market research expertise in Latin America by opening a new office in Argentina, which will be supported by an experienced team of 10 agricultural market research professionals.

Ricardo Arribere will lead the new team and Kynetec’s operations in Southern Latin America - Argentina, Bolivia, Chile, Paraguay and Uruguay. “As founder and ex-senior manager of a leading agricultural market research company in this region, Ricardo will bring the market research expertise and strong client relationships that will enable us to continue to deliver added value to our clients,” comments Stephen Hearn, Kynetec CEO. “Collaborating with our current team of six researchers in Brazil, the new operations in Argentina allow us to deliver multi-country custom research projects across this important and dynamic region.”

Stephen said that clients will also benefit from new Kynetec investments in farm tracking-panel data and monthly farm-gate pricing information, enabling them to track the use and value of crop protection products and seed for the most important crops right across the region.

Ricardo adds, “To be able to combine our local agriculture market research expertise with Kynetec’s global capabilities around data collection, data processing and data delivery means that Latin American agriculture and animal health companies will benefit from unrivalled market insights. Our goal is to enable them to make much more informed business decisions from timely and beautifully presented insights.”

The new office will be located in Nordelta, around 30km from Buenos Aires.


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