VetInisight Parasiticide A&U (Awareness & Usage) uses the brand purchase funnel to isolate key metrics, measuring vets’ current and future brand intentions to provide critical KPIs of parasiticide brands in the global veterinary channel. It includes 5 waves of history, with wave 6 available this spring.
For a more complete view of the global veterinary parasiticide market, this data can be used in conjunction with VetInsight Message Impact. Launched this year, this study:
Quantifies key messaging metrics
Identifies which brand attributes impact decision making & measures brand performance
Measures brand perceptions, satisfaction KPIs, and likelihood to recommend
PetInsight Parasiticide A&U Gives Insights on Pet Owner Behavior
Also new for 2019, PetInsight Parasiticide A&U provides detailed insights on pet owner behavior:
Includes sources of recommendation, satisfaction KPIs, and perceptions
Identifies which brand and channel attributes impact decision making
Profiles users based on demographics and purchase detail
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