Founded in 2002, 2022 is a special year for Kynetec as we celebrate our 20-year anniversary. Over the last 20 years our business has grown significantly to become the global leader in market and customer insights for Agriculture and Animal Health.
Backed by a team of more than 850 market researchers, interviewers, data analysts, marketing scientists and data visualization specialists located across 30 major agriculture and animal health countries, we regularly undertake research projects in more than 80 countries.
Andrea Barletta, Global Marketing Director comments “20 years on, we should all be incredibly proud of what we have achieved together. Through organic growth and acquisitions our people expertise has grown, our footprint has globalised, we have adopted new technologies, we can reach respondents in all the core agriculture and animal health markets.”
Andrea continues “we have so many people to thank, past and present. Our strong client relationships, which have been an essential element in terms of ensuring we developed and continue to develop client-driven products and services. Our respondents, the raw material of our data, analytics and insights. Our team, for their dedication, collaboration, drive, passion and commitment.
Looking to the future, our strategic focus is to continue to invest in innovation, digital technologies and the team to meet the industries evolving information needs; expand Advanced Analytics capabilities to provide deeper insights from multiple data sources, enabling clients to manage many aspects of their business more effectively; increase the use of farmer panels, currently present in around 50 countries, to meet information needs around sustainable food production.”
The market and customer insights from Kynetec enable clients to build winning strategies and brands, and to make decisions with confidence.