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We pride ourselves on providing insights to enable you to create winning strategies. Our innovative custom research and animal health tracking studies help you find the answers to your unique business challenges.
How do you recognize significant trends in your market?
Market Insight and Growth Opportunities: Sustainable business growth is all about spotting early market trends to uncover profitable opportunities. We can help by providing understanding around market trends, market insights, market segmentation and strategic planning.
What’s the best positioning to maximize your success?
Product Design and Optimization: We understand that new product development can be costly, timely and risky. How do you spot the concept that has the most potential? Whether it is identifying gaps in the market, idea development, designing and testing concepts, optimizing product positioning (including price) or an innovation roadmap, we’re here to help.
How is your brand perceived?
Brand Value Optimization: Brand value is about how your customers experience and connect with your company, products or service. What do your customers know about your brand? What do they think about the competition? How can you enhance the customer brand relationship? When it comes to brand management strategy, let us help you get a clearer picture.
How effective is your communication?
Advertising and Communication Optimization: Our insights help you target, test and optimize your marketing communications strategy to ensure you’re reaching the right audience with the right message via the right channels. We can provide insights for communications planning, implementation and effectiveness to boost your performance.
How effective is your sales force?
Channel and Category Optimization: Sales performance depends on the right mix of channels to reach your target audiences, as well as optimizing your category offering and maximizing sales force effectiveness. If you have questions about channel strategy, let's talk.
What influences customers’ buying decisions?
Price Optimization: Deciding on the best pricing strategy can be difficult, as it directly impacts your bottom line. Price is often one key driver influencing a customer's decision. But what other factors impact buying decisions? How do you know what customers will pay? What products are selling at what price? We can provide you with information at different stages of the go-to-market process.
How do you earn loyalty from customers?
Customer Experience and Loyalty: Customer loyalty is invaluable--in general it costs a lot more to acquire new customers than it does to retain existing ones. Our approach to understanding customer experience and drivers of loyalty provides you with the full picture to help maximize customer retention. Let us work with you on customer segmentation, experience planning, loyalty and satisfaction.