Cultivating growth through informed decisions
Measure, Predict, Grow
What sets us apart is our direct access to the markets we serve — farmers, veterinarians, pet owners, and agricultural experts — and our deep understanding of the complex dynamics that shape those markets.
Our mission is simple: to empower our clients with the tools and insights they need to drive growth and succeed in an ever-changing landscape.
Whether you're looking to make strategic decisions, develop new products, build a more sustainable business, or perfect your marketing and sales strategies, we're here to help.
With our data-led approach and our commitment to innovation and excellence, we're confident that we can help you achieve your goals.
Our rich history
Kynetec is established in the UK as a specialist marketing research provider for animal health and agriculture industries
Kynetec merges with Doane Marketing Research, a leading North American data provider, to form dmrkynetec
GfK enhances its portfolio by acquiring dmrkynetec to become GfK Animal & Crop Health
GfK Animal & Crop Health acquires French agricultural tracking specialist TerrEtude, which produces studies for agrochemicals, fertilizers, seeds and seed treatment products
Management buy-out to relaunch Kynetec, a global leading supplier of data and insight for animal health and agriculture
Kynetec acquires the agriculture and animal health business of Ipsos North America
PetTrak launched in USA. Combining millions of data points from multiple Practice Information Management Systems (PIMS) to provide monthly sales-out market insights for the veterinary channel
Kynetec acquires Market Probe agriculture and animal health and Market Probe Europe
Kynetec expands into southern Latin America, beginning operations in Argentina, Bolivia, Chile, Paraguay and Uruguay
Kynetec acquires Neil Clark & Associates, one of Australia's most established providers of agribusiness data and business intelligence
Building on the foundations of two already successful businesses, Kynetec merges with Kleffmann Group, combining the best of both worlds
Integrating former Kleffmann AMIS and former Kynetec AgriInsight farmer panels to launch "FarmTrak" farmer panels, delivering globally standardized quantitative and behavioral farmgate data across all key agricultural markets in more than 50 countries
Celebrating 20 years of insights in Agriculture and Animal Health
Kynetec acquires Map of Ag Analytics, extending it’s footprint in UK and Ireland
Agriview acquisition in Australia expands Kynetec's data and analytics reach into the machinery sector
Kynetec acquires Spark to create the leading provider of agribusiness data analytics and market insights in Brazil
Kynetec acquires MQ Solutions in Brazil, providing monthly farmgate price tracking from dealers of crop protection and crop nutrition products
Acquisition of Systematics International Ltd expands our global machinery and analytics capabilities
Launch of RegenTrak online data platform, an extensive source of farmer-driven data on regenerative agricultural practices
Launch of BioLogika online data platform, providing unique insights into the rapidly scaling global biopesticide market
Launch of MachineryTrak online data platform, combining grower survey data on standardized machinery registrations, detailed dealer coverage analysis, and insight into changing agronomic practices
Launch of AgMeta crop protection and seed data-driven SaaS platform enables commercial teams to better plan, target and track sales
Launch of Interlytics, providing an integrated view of the ag market, delivering forward-looking, predictive insights for informed decision-making ahead of the crop season, as well as medium and long-term forecasting
Acquisition of CM Research expands our access to veterinary insights globally - adding 17 countries to our current country vet panels
Our expansive global network delivers comprehensive animal health and agriculture insights at global, regional, and national levels.