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About Kynetec

Cultivating growth through informed decisions

About Us

Measure, Predict, Grow

At Kynetec, we're passionate about providing our clients with the insights and data they need to make informed decisions in the agriculture and animal health industries. As a global leader in our field, we've built a reputation for delivering unparalleled data sets, analytics, predictions, and insights that enable our clients to win.

What sets us apart is our direct access to the markets we serve — farmers, veterinarians, pet owners, and agricultural experts — and our deep understanding of the complex dynamics that shape those markets.

We don't just collect data; we draw on the expertise of our people, our predictive analytics, and our extensive resources and benchmarks to help our clients gain a complete and unique understanding of their markets.

Our mission is simple: to empower our clients with the tools and insights they need to drive growth and succeed in an ever-changing landscape.

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Whether you're looking to make strategic decisions, develop new products, build a more sustainable business, or perfect your marketing and sales strategies, we're here to help.

With our data-led approach and our commitment to innovation and excellence, we're confident that we can help you achieve your goals.

Get to know Us

Our rich history


Kynetec is established in the UK as a specialist marketing research provider for animal health and agriculture industries

2007 February

Kynetec merges with Doane Marketing Research, a leading North American data provider, to form dmrkynetec

2009 February

GfK enhances its portfolio by acquiring dmrkynetec to become GfK Animal & Crop Health

2014 May

GfK Animal & Crop Health acquires French agricultural tracking specialist TerrEtude, which produces studies for agrochemicals, fertilizers, seeds and seed treatment products

2016 May

Management buy-out to relaunch Kynetec, a global leading supplier of data and insight for animal health and agriculture

2016 October

Kynetec acquires the agriculture and animal health business of Ipsos North America

2017 January

PetTrak launched in USA. Combining millions of data points from multiple Practice Information Management Systems (PIMS) to provide monthly sales-out market insights for the veterinary channel

2017 October

Kynetec acquires Market Probe agriculture and animal health and Market Probe Europe

2018 November

Kynetec expands into southern Latin America, beginning operations in Argentina, Bolivia, Chile, Paraguay and Uruguay

2019 March

Kynetec acquires Neil Clark & Associates, one of Australia's most established providers of agribusiness data and business intelligence

2019 November

Building on the foundations of two already successful businesses, Kynetec merges with Kleffmann Group, combining the best of both worlds

2020 October

Integrating former Kleffmann AMIS and former Kynetec AgriInsight farmer panels to launch "FarmTrak" farmer panels, delivering globally standardized quantitative and behavioral farmgate data across all key agricultural markets in more than 50 countries

2022 January-December

Celebrating 20 years of insights in Agriculture and Animal Health

2022 June

Kynetec acquires Map of Ag Analytics, extending it’s footprint in UK and Ireland

2022 July

Agriview acquisition in Australia expands Kynetec's data and analytics reach into the machinery sector

2022 July

Kynetec acquires Spark to create the leading provider of agribusiness data analytics and market insights in Brazil

2023 May

Kynetec acquires MQ Solutions in Brazil, providing monthly farmgate price tracking from dealers of crop protection and crop nutrition products

2023 June

Acquisition of Systematics International Ltd expands our global machinery and analytics capabilities

2023 June

Launch of RegenTrak online data platform, an extensive source of farmer-driven data on regenerative agricultural practices

2023 July

Launch of BioLogika online data platform, providing unique insights into the rapidly scaling global biopesticide market

2023 July

Launch of MachineryTrak online data platform, combining grower survey data on standardized machinery registrations, detailed dealer coverage analysis, and insight into changing agronomic practices

2023 July

Launch of AgMeta crop protection and seed data-driven SaaS platform enables commercial teams to better plan, target and track sales

2023 August

Launch of Interlytics, providing an integrated view of the ag market, delivering forward-looking, predictive insights for informed decision-making ahead of the crop season, as well as medium and long-term forecasting

2023 September

Acquisition of CM Research expands our access to veterinary insights globally - adding 17 countries to our current country vet panels

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Global Reach

Complete coverage

Our expansive global network delivers comprehensive animal health and agriculture insights at global, regional, and national levels.

Offices and contacts across the globe

United States
Europe, Middle East & Africa
Czech Republic
United Kingdom
Asia Pacific