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"Progressive farmer" the target audience your agribusiness brand knows nothing about
For as long as marketeers have been writing campaign briefs within the agribusiness sector, one phrase has repeated time and again. When teams are asked “who do you want to target your product at? Who do you want to communicate with?” the answer is usually “progressive farmers.”
Agriculture "Progressive farmer" the target audience your agribusiness brand knows nothing about
Animal Health & Nutrition Making an impact... the 2023 perspective
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Animal Health & Nutrition How is the cost-of-living crisis impacting veterinarians and pet owners?
Agriculture Soybean pesticide market grows 50% in Brazil to US$11.4 bn
Agriculture Feeding tomorrow: how foresight in data and analytics is changing the landscape of global agriculture
Agriculture Brazilian coffee pesticide market up 17% in 2022-23
Agriculture FarmTrak China 2022 rice survey highlights key trends over the last 12 years
Animal Health & Nutrition France's veterinary paradox
Sustainability Cover crop conundrums: Growing your way to soil health and economic returns
Agriculture Significant growth recorded in Brazilian soybean nutrition market
Agriculture Pandemic resilience identified among farmers
Agriculture Brazil's sugarcane sector and the rising value of agrochemicals
Agriculture Australian agricultural machinery sales boom
Agriculture Tenfold growth in the Brazilian nematicides market over eight harvests
Agriculture China’s crop protection market value on the rise
Agriculture Impact of weather changes on crop decisions in the US and Canada
Animal Health & Nutrition Kynetec collaborates on study of well-being of US veterinarians
Sustainability The green revolution: How French agriculture is embracing biologicals
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