Team leaders
Meet our leadership team
Executive Committee
Nomman has more than 10 years of experience in agronomic research. He holds a PhD in Agricultural & Development Economics from the Justus Liebig University in Giessen, Germany. Prior to joining Kynetec, Nomman served as a board member for Kleffmann’s consulting business and was regional manager for Asia-Pacific.
Nomman also has several years' experience in academia, including the Centre for International Development & Environmental Research in Germany, during which he coordinated a consortium of multiple scientific research centres in Central Asia. He’s authored numerous peer-reviewed publications and papers and presented at events covering agricultural and climate change economics, agchem and seed markets.
At Kynetec, Nomman has significantly enhanced our data analytics capabilities, adding depth to our Crop and Animal Health market insights. He has also worked extensively with our customer insights team to deliver mid/long term forecasts for many of our clients’ markets and products.
Nomman is based in Germany.
Marcos brings 20 years of global leadership in agriculture and animal health, with experience across crop protection, seeds, digital technologies, and biologicals. He has led teams and businesses in multiple international markets, consistently focusing on innovation and customer value.
As Head of North America, he focuses on supporting regional clients and advancing product strategies, ensuring the voice of the farmer drives meaningful innovation across the industry.
Marcos is based in North Carolina.
As Chief Technology Officer, Vadim is responsible for leading our global technology team, as well as defining and executing a technology plan to deliver unique data solutions and insightful analytics across agriculture and animal health.
Vadim is a versatile, high-energy, and results-driven leader with 25 years of experience in delivering business transformation and innovation. Prior to joining Kynetec, Vadim was the Senior Vice President of Technology for an international consulting agency, where he delivered digital transformation initiatives for Fortune 100 and Fortune 500 clients.
Vadim has received multiple recognitions and accolades that included Webby Awards and the Apple innovation award. He is recognized for his thought leadership, having presented at various CMS, eCommerce and marketing conferences.
Vadim is based in Dallas, Texas.
Richard is a CFO with experience in roles of increasing remit up to Executive Director level, gained across UK/US-listed companies at divisional, group, and international level, as well as Private Equity and VC-backed businesses.
At Kynetec, Richard provides leadership for the Finance function, partnering with the CEO and Executive Committee to drive strategic alignment and support the business in fulfilling its growth potential.
Prior to joining Kynetec, Richard held CFO and Finance Director roles across a broad range of sectors including Wholesale Distribution & Manufacturing, Logistics & Supply Chain, Real Estate and Business Services, with experience spanning both B2B and B2C models.
Richard holds the FCCA designation and completed the Oxford Fintech Programme at Saïd Business School, University of Oxford.
Richard is based in the United Kingdom.
With more than 20 years of experience in animal health and marketing, Colin brings a deep understanding of the world’s companion animal and livestock markets.
He joined Kynetec in 2016, holding roles relating to customer insights, and global key account management and led the successful rollout of the market-leading PetTrak data analytics service in North America - now live in multiple countries. His areas of specialization include veterinary channel transactional data analytics, pricing, customer segmentation, brand health, and new product development.
Colin has managed hundreds of studies relating to animal health topics across more than 30 countries.
An active voice in the industry, he co-authors extensively on vital animal health issues. His research is published in journals like the Journal of the American Veterinary Medical Association.
Prior to joining Kynetec, Colin was Vice President for Ipsos Animal Health after starting his career in marketing with Siemens and Mercedes-Benz. Colin is based near Toronto, Canada.
As Executive Director LATAM, André guides Kynetec’s commercial performance in LATAM, leading a team of over 100 research professionals across the core agricultural market across the Latin America region.
André has more than 25 years of experience in the agricultural sector: His work with leading crop protection brands, extensive market research panel experience, and deep knowledge of farming around the globe sets to deliver significant value to both clients and the wider industry.
André is based in Brazil.
With nearly 30 years of expertize in HR and operations, Lorraine is a results-focused leader who delivers talent acquisition, retention and solutions that help harness the full power of Kynetec’s most valuable assets – our people.
As the Head of Global HR at Kynetec, Lorraine and her team are responsible for planning, developing and leading HR strategies. Lorraine is a trusted advisor to other senior leaders within the business in areas including compliance, succession planning, talent management, change management, performance management, learning and development, employee relations, compensation and benefits.
Prior to joining Kynetec, Lorraine was Head of Global HR at Quantel Ltd, a pioneer manufacturer of television and film production equipment.
Lorraine qualified from Oxford Brookes University with a Diploma in Personnel Management, and immediately became a Member of The Chartered Institute of Personnel & Development (MCIPD).
Lorraine is based in the United Kingdom