Kynetec sows the seeds of success: flourishing amid strict EU herbicide regulations

The European Union, as part of the Farm to Fork Policy, increasingly restricts the use of molecules. This applies to numerous insecticides, fungicides, and herbicides. Our Hungarian team was handed an interesting case to resolve: The approval of terbuthylazine, a crucial herbicide used in corn and sunflower cultivation, was restricted to usage only every third year in the same field, significantly reducing farmers’ options for weed control. Our client needed deeper insights into the issue to enable them to understand the strategic options open to them to adapt to the restriction in terbuthylazine use.

Overarching Challenge

It was essential to determine the significance of terbuthylazine in crop cultivation, the extent of its usage, and its impact on farmers' crop rotation practices and product selection. Our client, a leading player in the corn and sunflower herbicide markets, relied heavily on terbuthylazine-based pesticides, and the restriction posed a threat to their market share.