MachineryTrak
The only single-source insight into agronomic practice, registration data and dealer coverage via MachineryTrak interactive dashboards.
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Get detailed insights on...
New machinery registrations
by geography
by geography
How the quantity applied and
spend on crop protection varies
by application method
spend on crop protection varies
by application method
Dealer location
and ownership
and ownership
Trends in crop protection
application methods
application methods
Market share by geography
over time
over time
Combining grower survey data on agronomic practices, standardized machinery registration data, and detailed coverage analysis to support a variety of business needs.
01.
MachineryTrak Farm
Provides insights on grower behaviors and agronomic trends impacting the machinery market - crop protection usage, crop protection spend, tillage trends - to support go-to-market and product portfolio planning.
02.
MachineryTrak Market
Access new market insights on regional market size and share analysis by HP, crop group and machinery type based on machinery registration data. View insights on how changes in farm size by crop group impacts machinery demand.
03.
MachineryTrak Dealer
Provides insights on dealer coverage (e.g., locations, brand presence) by geography and compare regional dealer performance relative to a benchmark, to enable decisions on channel partner strategy and business footprint planning.
RECKONING
What you can expect
Quick-turnaround service and dedicated client support.
Access to on-demand support and industry-leading expertise from our team.
Access to a powerful and interactive dashboard.
Insights
Access new, data-driven insights to make more informed strategic decisons
practices
Understand how farmers' behaviors are changing based on crop protection applications and tillage practices to drive future machinery needs.
Gain a deeper understanding of total machinery registrations by horsepower, model, brand.
Understand competitive and network density at regional level by brand and dealer.
Track the rapid evolution of the machinery market and determine the highest potential markets to grow.