SpecialtyTrak: Point-of-sale data on parasiticide products
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Winning parasiticides strategies with point-of-sale data
With SpecialtyTrak you can track pet owner purchasing behavior in over-the-counter (OTC) channels; providing brand and channel share metrics in the parasiticide category for both OTC and professional brands.
Point-of-sale data is collected from major retailers, enabling monthly tracking of parasiticide sales
Monitor market trends by species, product form and category.
- Prioritize sales and marketing investments
- Identify unrecognized market potential
- Evaluate business performance
- Discover white space opportunities
