Kynetec sows the seeds of success: flourishing amid strict EU herbicide regulations
Case Study
Situation
The European Union, as part of the Farm to Fork Policy, increasingly restricts the use of molecules. This applies to numerous insecticides, fungicides, and herbicides. Our Hungarian team was handed an interesting case to resolve: The approval of terbuthylazine, a crucial herbicide used in corn and sunflower cultivation, was restricted to usage only every third year in the same field, significantly reducing farmers’ options for weed control. Our client needed deeper insights into the issue to enable them to understand the strategic options open to them to adapt to the restriction in terbuthylazine use.
Overarching Challenge
It was essential to determine the significance of terbuthylazine in crop cultivation, the extent of its usage, and its impact on farmers' crop rotation practices and product selection. Our client, a leading player in the corn and sunflower herbicide markets, relied heavily on terbuthylazine-based pesticides, and the restriction posed a threat to their market share.
Cost of not finding a solution
Not addressing the issue could result in a significant market share drop in the two largest crop protection markets for our client. Competitors with terbuthylazine-free solutions posed an increasing challenge.
Solution
We employed a two-step approach. First, we conducted a Kynetec FarmTrak corn and sunflower data analysis to assess the possible impacts of terbuthylazine restriction. Second, we studied a large sample size to identify crop rotation practices, estimate corn monoculture share, and show our client the impact of the planned restrictions.
Conclusion
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