--- title: Maximize profit with strategic pricing in animal health product launch description: Our animal health client had developed a new product and was unsure how to price it. image: https://www.kynetec.com/hubfs/system/kynetec-logo-opengraph.jpg --- [Skip to main content](https://www.kynetec.com/maximizing-profits-with-strategic-pricing-in-animal-health-product-launch#main-content) [Request a Demo ](https://www.kynetec.com/request-a-demo) [Join our Panel ](https://www.kynetec.com/become-a-panelist) Thought Leadership [Case Study](https://www.kynetec.com/case-studies) Maximizing profits ... # Maximizing profits with strategic pricing for an animal health product launch ![Case studies header picture](https://www.kynetec.com/hubfs/Case%20studies%20header%20picture.svg) ## Case Study ### Situation Our animal health client had developed a new product and was unsure how to price it. ### Overarching Challenge Current competitors in the market were priced at $1 per dose, and the client had an ongoing internal discussion if the new product should be launched at a price of $2 per dose, or if $3 would be achievable. ![shutterstock_1024016617](https://www.kynetec.com/hs-fs/hubfs/shutterstock_1024016617.jpg?width=1000&height=665&name=shutterstock_1024016617.jpg) Pricing strategy - the challenge of optimizing demand and profit ### Cost of not finding a solution Half of the internal team voted for $2 and the other half for $3 per dose. They were unable to find a compromise. Of course, a 50% higher price would have had a huge impact on the profit of the product. On the other hand, too high a price could result in lower sales. ### Solution The client decided to run a customized market research project, and both groups agreed they would go with the recommended price based on the findings. Kynetec ran a two-stage survey, starting with in-depth qualitative interviews followed by a quantitative survey including choice-based conjoint where veterinarians were presented with different scenarios. ### Results The initial price proposals of $2 or $3 were clearly too low, and $15 would actually maximize our client’s sales. Our client was surprised after we presented the qualitative results, but when the quantitative survey generated the same price recommendation, they decided to go with this price. ![Pricing strategy is fundamental to maximising profit](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) ### Conclusion Our research helped solve the internal discussion around pricing, and significantly increased the profit margin of the product. When meeting the product manager post-launch, he had a big smile on his face and said: “Never before was I having so much fun with a new product!” Share this case study [Share on LinkedIn ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.kynetec.com/maximizing-profits-with-strategic-pricing-in-animal-health-product-launch) [Share on Twitter ](https://twitter.com/intent/tweet?url=https://www.kynetec.com/maximizing-profits-with-strategic-pricing-in-animal-health-product-launch) ## Case Studies ### Impact and results [See all case studies ](https://www.kynetec.com/case-studies) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) Animal Health & Nutrition Kynetec’s research examines how veterinarians, pet owners and industry professionals, view environmental sustainability Read more ](https://www.kynetec.com/veterinary-sustainability-case-study) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) Agriculture Kynetec uncovers progressive views of farmers for Bayer’s Farmer Voice campaign Read more ](https://www.kynetec.com/kynetec-uncovers-progressive-views-of-farmers-for-bayers-farmer-voice-campaign) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) Animal Health & Nutrition Co-campaign to recognize the dedication of the veterinary profession for World Veterinary Day Read more ](https://www.kynetec.com/co-campaign-to-recognize-the-dedication-of-the-veterinary-profession-for-world-veterinary-day) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) Agriculture Data-driven insights save vital active ingredient, fostering collaborative decision-making in the crop protection industry Read more ](https://www.kynetec.com/data-driven-insights-save-vital-active-ingredient-fostering-collaborative-decision-making-in-the-crop-protection-industry) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) Agriculture Maximizing market potential: Identifying relevant commercial offers for corn growers in key markets Read more ](https://www.kynetec.com/maximizing-market-potential-identifying-relevant-commercial-offers-for-corn-growers-in-key-markets) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) Agriculture Kynetec sows the seeds of success: flourishing amid strict EU herbicide regulations Read more ](https://www.kynetec.com/kynetec-sows-the-seeds-of-success-flourishing-amid-strict-eu-herbicide-regulations) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) Animal Health & Nutrition From market novice to industry player: transforming a launch with hybrid solutions in the veterinary clinic sector Read more ](https://www.kynetec.com/transforming-a-launch) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) Sustainability From climate to commerce: advanced analytics unlocking sustainable decision-making Read more ](https://www.kynetec.com/from-climate-to-commerce-advanced-analytics-unlocking-sustainable-decision-making) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) Agriculture Kynetec's export market forecast fuels ag-machinery growth in competitive €9 billion Euro market Read more ](https://www.kynetec.com/kynetec-sows-the-seeds-of-success-flourishing-amid-strict-eu-herbicide-regulations-0) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) Agriculture Identifying trends in Europe's cereal crop protection market: Autumn-only sprays on the rise Read more ](https://www.kynetec.com/identifying-trends-in-europes-cereal-crop-protection-market-autumn-only-sprays-on-the-rise) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) Agriculture Navigating change: understanding farmers' needs to adapt and optimize the product and service offers Read more ](https://www.kynetec.com/navigating-change-understanding-farmers-needs-to-adapt-and-optimise-the-product-and-service-offers) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) Sustainability Kynetec's farm financial model cultivates growth in sustainable agriculture, fostering a greener future Read more ](https://www.kynetec.com/kynetecs-farm-financial-model-cultivates-growth-in-sustainable-agriculture-fostering-a-greener-future) Show previous item Show next item ## Let's connect ### Your business - Your decisions - What are your challenges? 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