Kynetec has acquired Agriview, an Australian data analytics business that measures and reports machinery and seasonal agricultural equipment sales for the benefit of agricultural machinery manufacturers and distributors
Complementing Kynetec’s previous investments in the agricultural market, the acquisition of Agriview reinforces Kynetec’s continued commitment in developing data analytics and insight solutions for Australian agribusinesses.
In addition to the Agriview acquisition, Kynetec and the Tractor and Machinery Association (TMA) of Australia have entered into a 5-year agreement to provide Kynetec with the sales data which they will audit, aggregate and process through Agriview’s proprietary software to provide monthly market data and analyses to the machinery sector.
Alan Kirsten, the previous owner of Agriview will continue with Kynetec on a part-time consultancy basis for the foreseeable future. All other former employees of Agriview will transition to Kynetec.