Company News Proud to be a farmer
17/05/22

Proud to be a farmer

farmer-collage-news

Findings from Kynetec’s recent Farmer Engagement Survey revealed that, despite the difficulties of the farmer's job, they are generally proud of what they do

Kynetec conducted the on-line survey across 3 key European countries - Germany, France and the UK.

The survey explored farmers' views of their work, and specifically investigated if farmers generally like being farmers, what makes them proud and gives them pleasure in farming, what aspects make them wish they had another job, and if they think individual farmer initiatives can influence society's perception of agriculture.

 

Passion for farming and overcoming challenges

More than 1000 farmers provided their feedback. Around half of the farmers who responded were very enthusiastic about their job. They could not image doing anything else.

However, around one fifth of the farmers were particularly negative about being farmers. The negative aspects cited included worktime and weather in the UK, work, weather and remuneration in France and regulations and bureaucracy in Germany.

 

Generation education and connection with nature

86% of the UK farmers claimed that fascination by children watching the fields being harvested and worked by big machinery was a big source of pride (73% in Germany and France 71%).

For the enthusiastic farmers, their passion for farming was fueled by the connection with nature and the purpose of producing quality products and food for people.

 

Image counts

Farmers enjoy being appreciated and admired for their hard work. Kynetec's respondents were aware of the important role they play in today’s society. They are extremely proud that they are able to feed the population, and they want to be understood and acknowledged for this.

 

Promoting agriculture in today’s society

The survey also asked farmers if they think individual farmer initiatives can influence society's perception of agriculture. Around two thirds of respondents confirmed that private initiatives can make a difference.

64% of German farmers and almost half of the farmers in the UK (44%) and France (44%) already promoted agriculture through private initiatives.

Farm open days (25%), direct marketing (25%) and pick/sow your own flowers (16%) were the most common initiatives to create a positive and direct connection with farming in Germany.

In the UK, 19% of farmer respondents shared their farming experience through creating posts/stories on social media. Farm open days (12%) and farm holidays (10%) were the 2nd and 3rd most common initiative. The most common initiative by French farmers was to offer direct marketing (22%), followed by farm open days (15%) and social media activity (10%).

In conclusion, despite the many challenges, the majority of farmers love their work and do their best to spread their passion for farming and animal husbandry.

 

For further information please contact

Saskia Krone

News

The latest from Kynetec

30/04/24 Kynetec Secures Two-Year Contract to Conduct the Rentenbank Agrarbarometer Study in Germany Read more
27/04/24 Kynetec supports campaign recognizing the dedication of the veterinary profession Read more
26/04/24 Kynetec’s André Dias shares exclusive insights in his presentation “Brazilian Biological Market Biocontrol” to attendees of the BioAgTech World Congress Read more
25/04/24 We’re finalists in the BOBI Awards 2024! Read more
15/03/24 The 2024 winners of the UK Vet Media Advertising, Best New Product and Support Team of the Year Awards are… Read more
13/03/24 CACW24: Strategic Insights in Agrochemicals: Long-term trends for informed investment decisions Read more
08/03/24 BIOEX 2024: Data and Insights on FarmTrak Biologicals: Brazil market overview Read more
15/12/23 Season of goodwill, supporting industry charities in every region of the world Read more
09/11/23 Bioinputs market moves $827 million in Brazil Read more
19/10/23 The World and European Seed Market – a sneak preview from new data collection and analysis Read more
16/10/23 Kynetec presents an ‘Overview of the Brazilian and World Bioinputs Market’ at the Bioinputs in Agro Forum, São Paulo. Read more
02/10/23 Expanding our global animal health data coverage through the acquisition of CM Research Read more
20/09/23 Navigating the rapidly evolving crop protection sector with the power of predictive analytics Read more
08/09/23 Kynetec projects future opportunities and challenges in ag chem at the International Trade Forum, China Read more
05/09/23 Sharing the latest 2023 machinery market insights for the New Zealand Tractor and Machinery Association Read more
07/08/23 Brazilian pesticide market reaches US$20 billion in 2022-23 Read more
03/08/23 Australian agricultural machinery - tracking 2023 Read more
27/07/23 MachineryTrak interactive online platform: The only single source insight into Ag machinery registrations, dealer network coverage and agronomic practices. Read more
26/07/23 New crop protection and seed data-driven platform enables commercial teams to better plan, target and track sales Read more
05/07/23 New BioLogika online platform offer unique insight into farmer-driven data around biopesticide use Read more
29/06/23 Farmer-driven insights into global regenerative ag practices available via RegenTrak online platform Read more
12/06/23 Expansion of global machinery data and analytics capabilities with the acquisition of Systematics International Ltd Read more
06/06/23 Bullish or bearish: top 10 things you need to know to make future thinking decisions Read more
01/06/23 Kynetec adds to its data and analytics capabilities with the acquisition of MQ Solutions in Brazil Read more
19/04/23 Expand the farmer reach of your brand with social media and key influencers Read more
27/03/23 The 2023 winner of the UK Veterinary/Animal Health Media Advertising Award is… Read more
03/03/23 We’re committed to Diversity, Equity and Inclusion Read more
19/01/23 Kynetec is again proud to be sponsoring the UK Veterinary Marketing Association Award Read more
18/01/23 Insights on the use of herbicides and insecticides by US cotton growers Read more
16/01/23 Animal Health Insights - Investing in people and technology Read more
06/01/23 Plant breeding technology supporting more sustainable food production Read more
16/12/22 The season of goodwill as we support industry initiatives around the world Read more
22/09/22 New Zealand tractor sales up 17% in the first seven months 2022 Read more
08/09/22 Vadim Dolt appointed as Kynetec’s Chief Technology Officer Read more
18/08/22 Colin Siren appointed as Kynetec’s Chief Operating Officer for Animal Health data analytics and insights Read more
20/07/22 Australian agricultural machinery sales booming Read more
18/07/22 Kynetec and Spark combine to create the leading provider of agribusiness data analytics and market insights in Brazil Read more
04/07/22 Announcing the launch of FarmTrak Cross-Sales - providing insights on the impact of the seed company on the crop protection market Read more
16/06/22 How has the recent weather impacted farmers’ cropping decisions in the US and Canada? Read more
23/05/22 How will non-agricultural sectors manage weed control if glyphosate is banned in Europe? Read more
17/05/22 Proud to be a farmer Read more
05/05/22 An in-depth overview of the soybean market in LATAM Read more
22/03/22 The 2022 winner of the UK Veterinary/Animal Health Media Advertising Award is… Read more
21/03/22 Analyze and monitor customer acquisition with PetTrak France from Kynetec Read more
07/03/22 Paul Walker joins Kynetec as Chief Operating Officer for crop market and customer insights Read more
03/02/22 Announcing the launch of FarmTrak Digital Agriculture – providing insights on use of digital agriculture in Japan Read more
25/01/22 As US Central Banks telegraph raising interest rates to fight inflation, farm debt nears all-time highs Read more
15/12/21 Kynetec’s sustainability performance ranked by EcoVadis to be in top 8% of all companies rated, and in the top 3% within the market research industry Read more
14/12/21 Supporting charities in every region of the world Read more
16/09/21 French veterinarians can now benchmark their business performance through a new PanelVet portal Read more
13/07/21 The agricultural sector, providing security during periods of uncertainty Read more
21/06/21 Kynetec sponsors UK Veterinary Marketing Association award Read more
17/06/21 Latest insights from CropTrak China show increasing importance of soybean in the crop protection market Read more
22/03/21 Announcing our new investment partner, Paine Schwartz Partners Read more
12/03/21 Daniel Wirth appointed CEO of Kynetec and the Kleffmann Group Read more
27/11/20 Latest insights on the use of digital tools by French livestock farmers for farm management, reproduction, nutrition and health Read more
25/08/20 Latest CropTrak China findings show rice and horticulture crops dominating China crop protection market Read more
18/08/20 Kynetec's Maria McWhorter interviewed about Covid's impact on agriculture Read more
16/08/20 Kynetec announces sigma CP prospectus for Harvest Year 2019 Read more
21/07/20 COVID-19 Impact on agriculture survey shows farm advisors' creativity in meeting farmers' needs Read more
14/07/20 Latest COVID-19 impact on Agriculture study shows farmers’ resiliency Read more
06/05/20 Companion animal vet sentiment survey provides insights on impact of COVID-19 crisis Read more
24/03/20 Impact of devastating bushfires on Australian agriculture Read more
04/03/20 Kynetec designated with Fair Data Accreditation from Market Research Society Read more
19/12/19 Cabbage Stem Flea Beetle causing damage to UK oilseed rape crop Read more
18/12/19 Providing sponsorship to chili growers in Uganda, enabling them to reach their market potential Read more
27/11/19 Announcing the merger of the Kleffmann Group Market Research and Kynetec Read more
18/04/19 Kynetec Sponsors UK Veterinary Marketing Association award Read more
28/03/19 Kynetec strengthens market insight and data analytics expertize in Australia with the acquisition of Neil Clark & Associates Read more
14/03/19 Creating opportunities for low residue products and alternative pest/disease management in ASEAN region, according to CACW 2019 Read more
20/12/18 Supporting working animals through donation to SPANA Read more
04/12/18 Kynetec wins MRS award for MyKynetec online content delivery platform Read more
19/09/18 Kynetec adds senior leadership in Europe Read more
07/06/18 Kamlesh Punjabi to lead Kynetec's subscription research team in India Read more
19/04/18 Proposed UK payment reforms won’t benefit farmers, according to agronomist poll Read more
08/03/18 Seed treatment market – strong roots and growing future Read more
03/01/18 Kynetec sponsors Veterinary Marketing Association award Read more
03/01/18 Supporting our industry through donating to Farm Africa Read more
11/10/17 Kynetec acquires additional custom research expertize from Market Probe Read more
28/09/17 Nomman Ahmed joins Kynetec as Senior Director of Insights & Consulting Read more
09/11/16 Kynetec acquires Agriculture and Animal Health sectors of Ipsos North America Read more
02/05/16 Announcing Kynetec - A global leader in market research for Animal Health and Agriculture Read more

Let's connect

Your business - Your decisions - What are your challenges?