Speaking at VetoTIC #3, a conference centered around digitalization of livestock farming organized by ZOOPOLE développement and Bretagne Développement Innovation, Catherine Bras Sionneau, Executive Director of Customer Insights at Kynetec presented insights on the usage and attitudes of French livestock farmers towards digital technology.
The insights were drawn from an on-line survey that was conducted across 154 French livestock farmers, recruited from Kynetec’s farmer community. The survey explored how farmers currently use mobile apps, software and online services to manage the many different aspects of their farms. The farmers were also asked about their views on the future role of digital technology, including specific feedback on the types of applications technology could have with respect to farm management in the next 5 years.
The insights presented by Catherine highlighted that livestock farmers use a spectrum of digital tools. Online services are used the most. Mobile apps and software are also used. Dairy farmers are the biggest users of digital technology compared to other types of livestock farmers.
The digital tools are mainly used to support administrative management of the farm. Digital tools also play an important role with respect to reproduction, health and nutrition, which are predominantly managed by apps, followed by software and online services.
She concluded that while many might assume that farmers from the younger generation would be the heavier users of digital tools, and be more open to these types of technologies, in this survey there was no statistical differences between the younger generation and the older generation.