Kynetec Data Demonstrates That Animal Owners Deeply Trust Veterinarians

Now in its second year, Boehringer Ingelheim’s Going Beyond campaign, underpinned by data from Kynetec, reveals animal owners’ deep appreciation of veterinary work.

Unveiled in support of World Veterinary Day on April 26, 2025, the survey aims to shed light on animal owners’ perceptions of the essential role that veterinarians play in animal health and community well-being.

The latest survey of animal owners builds on the 2024 survey by Kynetec, which explored if veterinarians feel valued and understood by animal owners.

This years’ results showed that 94% of animal owners appreciate the work of veterinarians, compared to 2024’s survey revealing only 49% of veterinary professionals feeling their profession is appreciated. Additionally, 91% recognized that veterinary teams are essential or important to our society.

1,200 animal owners were surveyed across the US, UK, Brazil, China, France, and Germany. The survey scope included animal owners who owned a dog cat, horse, farm animals or any other type of animal. Using a co-developed online survey, Kynetec collected and collated the data from a sample of animal owners in the US, UK, Brazil, China, France, and Germany. Post survey analysis of the data by Kynetec provided the insights needed to understand animal owners’ perceptions of the essential role that veterinarians play in animal health and community well-being.

Other differences in perspectives disclosed include 65% of animal owners think veterinarians have a good work-life balance, while in 2024, 41% of veterinarians stated they work 40-49 hours on average per week, 29% even 50+ hours. Additionally in 2024, 48% of veterinarians mentioned that animal owners underrecognize their willingness to work long hours to help their animals.

Kynetec has many decades of experience working with consumer survey panels to generate pet owner insights and is one of the leading sources of veterinary profession insight via Vetspanel worldwide.

A verified and highly proprietary panel, VetsPanel gives direct access to over 30,000 companion animal veterinary professionals globally. In addition, Kynetec conducts research with livestock veterinarians, producers, pet owners, nurses/veterinary technicians and KOLs in many countries globally.

We are pleased to build on the Going Beyond campaign to highlight how valuable the veterinary profession is, which played out in the results of the animal owner survey. The messages we were able to conclude from both surveys in collaboration with Boehringer Ingelheim aim to raise awareness for the essential work and dedication of veterinarians to both pets, and pet parents. So, this World Veterinary Day, why not make sure we let the team of veterinary professionals looking after our pets know how much we appreciate their work!

Going Beyond, Again: Kynetec Data Demonstrates That Animal Owners Deeply Trust Veterinarians

Now in its second year, Boehringer Ingelheim’s Going Beyond campaign, underpinned by data from Kynetec, reveals animal owners’ deep appreciation of veterinary work.

The latest survey of animal owners builds on the 2024 survey by Kynetec, which explored if veterinarians feel valued and understood by animal owners.

Kynetec has many decades of experience working with consumer survey panels to generate pet owner insights and is one of the leading sources of veterinary profession insight via Vetspanel worldwide.

for further information contact

Jan Bahlmann

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