--- title: Navigating the rapidly evolving crop protection sector with the power of predictive analytics description: Continuing Kynetec’s recent innovation stream, “Interlytics” is a new, cutting-edge predictive analytics tool and our latest SaaS release. image: https://www.kynetec.com/hubfs/website/predictive-intelligence/Interlytics-graphic.jpg --- [Skip to main content](https://www.kynetec.com/navigating-the-rapidly-evolving-crop-protection-sector-with-the-power-of-predictive-analytics#main-content) [Request a Demo ](https://www.kynetec.com/request-a-demo) [Join our Panel ](https://www.kynetec.com/become-a-panelist) Company [News](https://www.kynetec.com/news) Interlytics - the power of predictive analytics 20/09/23 # Navigating the rapidly evolving crop protection sector with the power of predictive analytics ![Interlytics data on laptop screen](https://www.kynetec.com/hs-fs/hubfs/website/predictive-intelligence/Interlytics-graphic.jpg?width=612&height=385&name=Interlytics-graphic.jpg) ### Continuing Kynetec’s recent innovation stream, “Interlytics” is a new, cutting-edge predictive analytics tool and our latest SaaS release. Integrating unparalleled crop protection market data, sourced directly from growers, with a diverse range of dynamic data sources - including macroeconomic indicators, climate data, and demographic trends - Interlytics provides a multi-faceted, comprehensive, and timely view of the agricultural market. Interlytics makes forward-looking decision making more robust, more timely and more strategic. Designed to support roles such as marketing and sales teams in crop protection, the innovative Interlytics platform empowers agricultural business decision-making in a rapidly evolving industry. ## Scenario planning to manage risks and opportunities With Interlytics, users benefit from: - **Integrated market view**: a comprehensive and seamless integration of grower-level panel data and multiple external data sources. - **Forward-looking insights**: medium and long-term forecasting capabilities with expert-backed scenarios derived from sources such as IPCC, World Bank/IMF, WTO. - **Near real-time experience**: access to the most relevant and up-to-date data, which can be aligned to client reporting needs. - **Large language model capabilities**: allowing for qualitative insights in order to back up quantitative projections to be delivered at scale and speed.   - **Intuitive interface & real-time interactivity**: user friendly online dashboards that are easy to navigate in real time, facilitating both pre-season and in-season sales planning. - **Expandable analytics suite** comprising: **Executive View:** a global forecast across key crop groups in 40+ countries, representing 90% of the market; and an in-depth view of the current market size, trends, and patterns. **Market Forecaster:** medium and long-term forward-looking insights, also allowing for scenario planning. **Brand Manager: **pricing analysis and brand loyalty analytics. ## Quote Harnessing the power of predictive analytics, Interlytics provides an opportunity for forward-looking strategic insights that allow multiple teams such as sales, marketing, R&D, business intelligence, to forecast season demand according to market conditions and in addition, to improve cross selling, targeting, customer retention and optimized pricing. As the agricultural macro-environment becomes more fractured, these skills become more commercially essential for success in this rapidly evolving sector under numerous global pressures. Agricultural businesses that want to mitigate risks such as reduced revenue, dissatisfied customers and competitive disadvantages should actively consider Interlytics to give unrivaled insight to allow them to make data-based decisions with confidence using a single tool that provides a one-stop-shop forecasting, pricing, brand loyalty analysis capabilities. Dr Nomman Ahmed, Executive Director of Global Analytics, Kynetec ### Request a demo To find out more and request a demo, visit [kynetec.com/predictive-intelligence ](https://www.kynetec.com/predictive-intelligence) ![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/cta-topology.svg) ## News ### The latest from Kynetec [Explore all our latest news ](https://www.kynetec.com/news) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 08/07/25 Kynetec Appoints Ines Kapphan as Chief Operating Officer, Agriculture Read more ](https://www.kynetec.com/kynetec-appoints-ines-kapphan-as-chief-operating-officer-agriculture) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 25/06/25 Kynetec Presents Opening Keynote at Veterinary Green Discussion Forum Read more ](https://www.kynetec.com/kynetec-presents-opening-keynote-at-veterinary-green-discussion-forum) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 19/06/25 André Dias appointed as Global Chief Commercial Officer, Agriculture Read more ](https://www.kynetec.com/andre-dias-appointed-as-global-chief-commercial-officer-agriculture) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 19/06/25 What Farmers Really Think About Robots: New Study Read more ](https://www.kynetec.com/what-farmers-really-think-about-robots-new-study) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 17/06/25 Kynetec’s Christophe Labyt Joins Cool Farm Alliance Member Advisory Council Read more ](https://www.kynetec.com/kynetecs-christophe-labyt-joins-cool-farm-alliance-member-advisory-council) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 16/06/25 Marcos Castro appointed as Chief Transformation Officer Read more ](https://www.kynetec.com/marcos-castro-appointed-as-chief-transformation-officer) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 12/06/25 Kynetec Collaborates with Bayer to Advance Sustainability Impact in Agriculture Read more ](https://www.kynetec.com/kynetec-collaborates-with-bayer-to-advance-sustainability-impact-in-agriculture) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 30/04/25 Kynetec Data Demonstrates That Animal Owners Deeply Trust Veterinarians Read more ](https://www.kynetec.com/kynetec-data-demonstrates-that-animal-owners-deeply-trust-veterinarians) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 19/03/25 Kynetec Sponsors UK Veterinary Marketing Association award 2025 Read more ](https://www.kynetec.com/2025-winners-of-the-uk-vma-new-product-of-the-year) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 17/03/25 Kynetec Shares Trends in the Global Biological Market at BioEx 2025 Read more ](https://www.kynetec.com/kynetec-shares-trends-in-the-global-biological-market-at-bioex-2025) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 24/02/25 Kynetec acquires Freshlogic, enhancing data and analytics expertise into the horticultural sector Read more ](https://www.kynetec.com/kynetec-acquires-freshlogic) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 03/02/25 Mareike Tischhauser appointed as Global Head of Product Management, Agriculture Read more ](https://www.kynetec.com/mareike-tischhauser-appointed-as-global-head-of-product-management-agriculture) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 07/01/25 We are delighted to announce the appointment of Dr. Rob Fetter as Global Sustainability Lead Read more ](https://www.kynetec.com/rob-fetter-joins-kynetec-as-global-sustainability-practice-lead) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 18/12/24 This Holiday Season, we’re pleased to be supporting the charity - 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Read more ](https://www.kynetec.com/how-will-non-agricultural-sectors-manage-weed-control-if-glyphosate-is-banned-in-europe) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 17/05/22 Proud to be a farmer Read more ](https://www.kynetec.com/proud-to-be-a-farmer) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 05/05/22 An in-depth overview of the soybean market in LATAM Read more ](https://www.kynetec.com/an-in-depth-overview-of-the-soybean-market-in-latam) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 22/03/22 The 2022 winner of the UK Veterinary/Animal Health Media Advertising Award is… Read more ](https://www.kynetec.com/the-2022-winner-of-the-uk-veterinary-animal-health-media-advertising-award-is) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 21/03/22 Analyze and monitor customer acquisition with PetTrak France from Kynetec Read more ](https://www.kynetec.com/analyse-and-monitor-customer-acquisition-with-pettrak-france-from-kynetec) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 07/03/22 Paul Walker joins Kynetec as Chief Operating Officer for crop market and customer insights Read more ](https://www.kynetec.com/paul-walker-joins-kynetec-as-chief-operating-officer-for-crop-market-and-customer-insights) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 03/02/22 Announcing the launch of FarmTrak Digital Agriculture – providing insights on use of digital agriculture in Japan Read more ](https://www.kynetec.com/announcing-the-launch-of-farmtrak-digital-agriculture-providing-insights-on-use-of-digital-agriculture-in-japan) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 25/01/22 As US Central Banks telegraph raising interest rates to fight inflation, farm debt nears all-time highs Read more ](https://www.kynetec.com/as-us-central-banks-telegraph-raising-interest-rates-to-fight-inflation-farm-debt-nears-all-time-highs) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 15/12/21 Kynetec’s sustainability performance ranked by EcoVadis to be in top 8% of all companies rated, and in the top 3% within the market research industry Read more ](https://www.kynetec.com/kynetecs-sustainability-performance-recognized-by-ecovadis-gold-medal) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 14/12/21 Supporting charities in every region of the world Read more ](https://www.kynetec.com/supporting-charities-in-every-region-of-the-world) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 16/09/21 French veterinarians can now benchmark their business performance through a new PanelVet portal Read more ](https://www.kynetec.com/french-veterinarians-can-now-benchmark-their-business-performance-through-a-new-panelvet-portal) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 13/07/21 The agricultural sector, providing security during periods of uncertainty Read more ](https://www.kynetec.com/the-agricultural-sector-providing-security-during-periods-of-uncertainty) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 21/06/21 Kynetec sponsors UK Veterinary Marketing Association award Read more ](https://www.kynetec.com/kynetec-sponsors-uk-veterinary-marketing-association-award) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 17/06/21 Latest insights from CropTrak China show increasing importance of soybean in the crop protection market Read more ](https://www.kynetec.com/latest-insights-from-croptrak-china-show-increasing-importance-of-soybean-in-the-crop-protection-market) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 22/03/21 Announcing our new investment partner, Paine Schwartz Partners Read more ](https://www.kynetec.com/announcing-our-new-investment-partner-paine-schwartz-partners) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 12/03/21 Daniel Wirth appointed CEO of Kynetec and the Kleffmann Group Read more ](https://www.kynetec.com/daniel-wirth-appointed-ceo-of-kynetec-and-the-kleffmann-group) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 27/11/20 Latest insights on the use of digital tools by French livestock farmers for farm management, reproduction, nutrition and health Read more ](https://www.kynetec.com/latest-insights-on-the-use-of-digital-tools-by-french-livestock-farmers-for-farm-management-reproduction-nutrition-and-health) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 25/08/20 Latest CropTrak China findings show rice and horticulture crops dominating China crop protection market Read more ](https://www.kynetec.com/latest-croptrak-china-findings-show-that-rice-and-horticulture-crops-dominating-china-crop-protection-market) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 18/08/20 Kynetec's Maria McWhorter interviewed about Covid's impact on agriculture Read more ](https://www.kynetec.com/kynetec-s-maria-mcwhorter-interviewed-about-covid-s-impact-on-agriculture) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 16/08/20 Kynetec announces sigma CP prospectus for Harvest Year 2019 Read more ](https://www.kynetec.com/kynetec-announces-sigma-cp-prospectus-for-harvest-year-2019) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 21/07/20 COVID-19 Impact on agriculture survey shows farm advisors' creativity in meeting farmers' needs Read more ](https://www.kynetec.com/covid-19-impact-on-agriculture-survey-shows-farm-advisors-creativity-in-meeting-farmers-needs) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 14/07/20 Latest COVID-19 impact on Agriculture study shows farmers’ resiliency Read more ](https://www.kynetec.com/latest-covid-19-impact-on-agriculture-study-shows-farmers-resiliency) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 06/05/20 Companion animal vet sentiment survey provides insights on impact of COVID-19 crisis Read more ](https://www.kynetec.com/companion-animal-vet-sentiment-survey-provides-insights-on-impact-of-covid-19-crisis) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 24/03/20 Impact of devastating bushfires on Australian agriculture Read more ](https://www.kynetec.com/impact-of-devastating-bushfires-on-australian-agriculture) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 04/03/20 Kynetec designated with Fair Data Accreditation from Market Research Society Read more ](https://www.kynetec.com/kynetec-designated-with-fair-data-accreditation-from-market-research-society) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 19/12/19 Cabbage Stem Flea Beetle causing damage to UK oilseed rape crop Read more ](https://www.kynetec.com/cabbage-stem-flea-beetle-causing-damage-to-oilseed-rape-crop) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 18/12/19 Providing sponsorship to chili growers in Uganda, enabling them to reach their market potential Read more ](https://www.kynetec.com/providing-sponsorship-to-chilli-growers-in-uganda-enabling-them-to-reach-their-market-potential) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 27/11/19 Announcing the merger of the Kleffmann Group Market Research and Kynetec Read more ](https://www.kynetec.com/announcing-the-merger-of-the-kleffmann-group-market-research-and-kynetec) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 18/04/19 Kynetec Sponsors UK Veterinary Marketing Association award Read more ](https://www.kynetec.com/kynetecsponsors-the-uk-veterinary-marketing-association-award-at-vmas) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 28/03/19 Kynetec strengthens market insight and data analytics expertize in Australia with the acquisition of Neil Clark & Associates Read more ](https://www.kynetec.com/kynetec-strengthens-market-insight-and-data-analytics-expertise-in-australia-with-the-acquisition-of-neil-clark-associates) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 14/03/19 Creating opportunities for low residue products and alternative pest/disease management in ASEAN region, according to CACW 2019 Read more ](https://www.kynetec.com/creating-opportunities-for-low-residue-products-alternative-pest-disease-management-in-asean-region-according-to-cacw-2019) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 20/12/18 Supporting working animals through donation to SPANA Read more ](https://www.kynetec.com/supporting-working-animals-through-donation-to-spana) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 04/12/18 Kynetec wins MRS award for MyKynetec online content delivery platform Read more ](https://www.kynetec.com/kynetec-receives-mrs-award-for-mykynetec) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 19/09/18 Kynetec adds senior leadership in Europe Read more ](https://www.kynetec.com/kynetec-adds-senior-leadership-in-europe-as-robert-bakewell-joins-uk-research-team) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 07/06/18 Kamlesh Punjabi to lead Kynetec's subscription research team in India Read more ](https://www.kynetec.com/kamlesh-punjabi-to-lead-kynetec-s-syndicated-research-team-in-india) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 19/04/18 Proposed UK payment reforms won’t benefit farmers, according to agronomist poll Read more ](https://www.kynetec.com/proposed-uk-payment-reforms-won-t-benefit-farmers-according-to-agronomist-poll) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 08/03/18 Seed treatment market – strong roots and growing future Read more ](https://www.kynetec.com/seed-treatment-market-strong-roots-and-growing-future) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 03/01/18 Kynetec sponsors Veterinary Marketing Association award Read more ](https://www.kynetec.com/kynetec-sponsors-veterinary-marketing-association-award) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 03/01/18 Supporting our industry through donating to Farm Africa Read more ](https://www.kynetec.com/supporting-our-industry-through-donating-to-farm-africa) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 11/10/17 Kynetec acquires additional custom research expertize from Market Probe Read more ](https://www.kynetec.com/kynetec-acquires-additional-custom-research-expertise-from-market-probe) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 28/09/17 Nomman Ahmed joins Kynetec as Senior Director of Insights & Consulting Read more ](https://www.kynetec.com/nomman-ahmed-joins-kynetec-as-senior-director-of-insights-consulting) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 09/11/16 Kynetec acquires Agriculture and Animal Health sectors of Ipsos North America Read more ](https://www.kynetec.com/kynetec-acquires-agriculture-and-animal-health-sectors-of-ipsos-north-america) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif) 02/05/16 Announcing Kynetec - A global leader in market research for Animal Health and Agriculture Read more 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