---
title: Kynetec - We're committed to diversity equity and inclusion
description: At Kynetec, we’re committed to Diversity, Equity and Inclusion. As part of our commitment, we’ve recently signed the Market Research Society (MRS) Inclusion Pledge.
image: https://www.kynetec.com/hubfs/mrs-inclusion-news.png
---

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03/03/23

# We’re committed to Diversity, Equity and Inclusion

![MRS Inclusion Pledge](https://www.kynetec.com/hs-fs/hubfs/mrs-inclusion-news.png?width=600&height=600&name=mrs-inclusion-news.png)

### At Kynetec, we’re committed to Diversity, Equity and Inclusion. As part of our commitment, we’ve recently signed the Market Research Society (MRS) Inclusion Pledge

The [MRS](https://www.mrs.org.uk/) is the UK professional body for research, insight and analytics. Signing the MRS Inclusion pledge means we're committed to the following 5 principles:

01.

Gather, and where it is found, dismantle pay discrimination based on gender and ethnicity.

02.

Work towards ensuring all our staff is representative of the full diversity of our business locations and improve representation in recruitment by ending unpaid internships, actively considering apprenticeships and by supporting school, university and other outreach programs.

03.

Work towards the achievement of appropriate government targets for the representation of women and minority ethnic groups at senior management and board level.

04.

Design and conduct our research projects to allow representation for all, ensuring:

- Active consideration of inclusive research designs and methodologies
- Transparent communication of the sampling practice within our projects especially when claims of national representation are to be made

05.

Create safe places to work for all, committing to:

- Create accessible environments in our offices for all staff and visitors
- Adopt time to Code of Conduct on sexual harassment
- Develop a proactive culture that supports whistle blowing
- Train staff to recognize those who need help for stress or mental health and wellbeing and create appropriate support systems

## Quote

Having an inclusive and diverse culture allows us to incorporate more wider perspectives into our everyday life here at Kynetec. Providing equitable opportunities and treating everyone fairly ensures that we eliminate barriers that may prevent individuals optimizing their performance and meeting their potential. I am very proud that as a business we are able to show our commitment to diversity, equity and inclusion by signing the MRS pledge.

Lorraine Matthews, Head of Global HR

## News

### The latest from Kynetec

[Explore all our latest news ](https://www.kynetec.com/news)

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19/06/25 André Dias appointed as Global Chief Commercial Officer, Agriculture Read more 

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19/03/25 Kynetec Sponsors UK Veterinary Marketing Association award 2025 Read more 

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03/02/25 Mareike Tischhauser appointed as Global Head of Product Management, Agriculture Read more 

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07/01/25 We are delighted to announce the appointment of Dr. Rob Fetter as Global Sustainability Lead Read more 

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18/12/24 This Holiday Season, we’re pleased to be supporting the charity - Worldwide Veterinary Service Read more 

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19/11/24 UK budget brings need for Farm Succession Planning to the Fore Read more 

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10/10/24 Kynetec insight supports Bayer’s Farmer Voice campaign Read more 

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12/08/24 Kynetec Appoints Peter Berweger Chief Executive Officer Read more 

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27/04/24 Kynetec supports campaign recognizing the dedication of the veterinary profession Read more 

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25/04/24 We’re finalists in the BOBI Awards 2024! Read more 

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15/03/24 The 2024 winners of the UK Vet Media Advertising, Best New Product and Support Team of the Year Awards are… Read more 

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13/03/24 CACW24: Strategic Insights in Agrochemicals: Long-term trends for informed investment decisions Read more 

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08/03/24 BIOEX 2024: Data and Insights on FarmTrak Biologicals: Brazil market overview Read more 

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15/12/23 Season of goodwill, supporting industry charities in every region of the world Read more 

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09/11/23 Bioinputs market moves $827 million in Brazil Read more 

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16/10/23 Kynetec presents an ‘Overview of the Brazilian and World Bioinputs Market’ at the Bioinputs in Agro Forum, São Paulo. Read more 

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08/09/23 Kynetec projects future opportunities and challenges in ag chem at the International Trade Forum, China Read more 

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12/06/23 Expansion of global machinery data and analytics capabilities with the acquisition of Systematics International Ltd Read more 

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19/01/23 Kynetec is again proud to be sponsoring the UK Veterinary Marketing Association Award Read more 

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16/01/23 Animal Health Insights - Investing in people and technology Read more 

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16/12/22 The season of goodwill as we support industry initiatives around the world Read more 

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08/09/22 Vadim Dolt appointed as Kynetec’s Chief Technology Officer Read more 

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18/08/22 Colin Siren appointed as Kynetec’s Chief Operating Officer for Animal Health data analytics and insights Read more 

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20/07/22 Australian agricultural machinery sales booming Read more 

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18/07/22 Kynetec and Spark combine to create the leading provider of agribusiness data analytics and market insights in Brazil Read more 

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04/07/22 Kynetec strengthens machinery data analytics in Australia Read more 

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04/07/22 Announcing the launch of FarmTrak Cross-Sales - providing insights on the impact of the seed company on the crop protection market Read more 

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16/06/22 How has the recent weather impacted farmers’ cropping decisions in the US and Canada? Read more 

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23/05/22 How will non-agricultural sectors manage weed control if glyphosate is banned in Europe? Read more 

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17/05/22 Proud to be a farmer Read more 

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05/05/22 An in-depth overview of the soybean market in LATAM Read more 

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22/03/22 The 2022 winner of the UK Veterinary/Animal Health Media Advertising Award is… Read more 

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21/03/22 Analyze and monitor customer acquisition with PetTrak France from Kynetec Read more 

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07/03/22 Paul Walker joins Kynetec as Chief Operating Officer for crop market and customer insights Read more 

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03/02/22 Announcing the launch of FarmTrak Digital Agriculture – providing insights on use of digital agriculture in Japan Read more 

](https://www.kynetec.com/announcing-the-launch-of-farmtrak-digital-agriculture-providing-insights-on-use-of-digital-agriculture-in-japan) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

25/01/22 As US Central Banks telegraph raising interest rates to fight inflation, farm debt nears all-time highs Read more 

](https://www.kynetec.com/as-us-central-banks-telegraph-raising-interest-rates-to-fight-inflation-farm-debt-nears-all-time-highs) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

15/12/21 Kynetec’s sustainability performance ranked by EcoVadis to be in top 8% of all companies rated, and in the top 3% within the market research industry Read more 

](https://www.kynetec.com/kynetecs-sustainability-performance-recognized-by-ecovadis-gold-medal) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

14/12/21 Supporting charities in every region of the world Read more 

](https://www.kynetec.com/supporting-charities-in-every-region-of-the-world) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

16/09/21 French veterinarians can now benchmark their business performance through a new PanelVet portal Read more 

](https://www.kynetec.com/french-veterinarians-can-now-benchmark-their-business-performance-through-a-new-panelvet-portal) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

13/07/21 The agricultural sector, providing security during periods of uncertainty Read more 

](https://www.kynetec.com/the-agricultural-sector-providing-security-during-periods-of-uncertainty) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

21/06/21 Kynetec sponsors UK Veterinary Marketing Association award Read more 

](https://www.kynetec.com/kynetec-sponsors-uk-veterinary-marketing-association-award) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

17/06/21 Latest insights from CropTrak China show increasing importance of soybean in the crop protection market Read more 

](https://www.kynetec.com/latest-insights-from-croptrak-china-show-increasing-importance-of-soybean-in-the-crop-protection-market) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

22/03/21 Announcing our new investment partner, Paine Schwartz Partners Read more 

](https://www.kynetec.com/announcing-our-new-investment-partner-paine-schwartz-partners) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

12/03/21 Daniel Wirth appointed CEO of Kynetec and the Kleffmann Group Read more 

](https://www.kynetec.com/daniel-wirth-appointed-ceo-of-kynetec-and-the-kleffmann-group) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

27/11/20 Latest insights on the use of digital tools by French livestock farmers for farm management, reproduction, nutrition and health Read more 

](https://www.kynetec.com/latest-insights-on-the-use-of-digital-tools-by-french-livestock-farmers-for-farm-management-reproduction-nutrition-and-health) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

25/08/20 Latest CropTrak China findings show rice and horticulture crops dominating China crop protection market Read more 

](https://www.kynetec.com/latest-croptrak-china-findings-show-that-rice-and-horticulture-crops-dominating-china-crop-protection-market) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

18/08/20 Kynetec's Maria McWhorter interviewed about Covid's impact on agriculture Read more 

](https://www.kynetec.com/kynetec-s-maria-mcwhorter-interviewed-about-covid-s-impact-on-agriculture) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

16/08/20 Kynetec announces sigma CP prospectus for Harvest Year 2019 Read more 

](https://www.kynetec.com/kynetec-announces-sigma-cp-prospectus-for-harvest-year-2019) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

21/07/20 COVID-19 Impact on agriculture survey shows farm advisors' creativity in meeting farmers' needs Read more 

](https://www.kynetec.com/covid-19-impact-on-agriculture-survey-shows-farm-advisors-creativity-in-meeting-farmers-needs) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

14/07/20 Latest COVID-19 impact on Agriculture study shows farmers’ resiliency Read more 

](https://www.kynetec.com/latest-covid-19-impact-on-agriculture-study-shows-farmers-resiliency) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

06/05/20 Companion animal vet sentiment survey provides insights on impact of COVID-19 crisis Read more 

](https://www.kynetec.com/companion-animal-vet-sentiment-survey-provides-insights-on-impact-of-covid-19-crisis) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

24/03/20 Impact of devastating bushfires on Australian agriculture Read more 

](https://www.kynetec.com/impact-of-devastating-bushfires-on-australian-agriculture) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

04/03/20 Kynetec designated with Fair Data Accreditation from Market Research Society Read more 

](https://www.kynetec.com/kynetec-designated-with-fair-data-accreditation-from-market-research-society) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

19/12/19 Cabbage Stem Flea Beetle causing damage to UK oilseed rape crop Read more 

](https://www.kynetec.com/cabbage-stem-flea-beetle-causing-damage-to-oilseed-rape-crop) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

18/12/19 Providing sponsorship to chili growers in Uganda, enabling them to reach their market potential Read more 

](https://www.kynetec.com/providing-sponsorship-to-chilli-growers-in-uganda-enabling-them-to-reach-their-market-potential) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

27/11/19 Announcing the merger of the Kleffmann Group Market Research and Kynetec Read more 

](https://www.kynetec.com/announcing-the-merger-of-the-kleffmann-group-market-research-and-kynetec) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

18/04/19 Kynetec Sponsors UK Veterinary Marketing Association award Read more 

](https://www.kynetec.com/kynetecsponsors-the-uk-veterinary-marketing-association-award-at-vmas) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

28/03/19 Kynetec strengthens market insight and data analytics expertize in Australia with the acquisition of Neil Clark & Associates Read more 

](https://www.kynetec.com/kynetec-strengthens-market-insight-and-data-analytics-expertise-in-australia-with-the-acquisition-of-neil-clark-associates) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

14/03/19 Creating opportunities for low residue products and alternative pest/disease management in ASEAN region, according to CACW 2019 Read more 

](https://www.kynetec.com/creating-opportunities-for-low-residue-products-alternative-pest-disease-management-in-asean-region-according-to-cacw-2019) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

20/12/18 Supporting working animals through donation to SPANA Read more 

](https://www.kynetec.com/supporting-working-animals-through-donation-to-spana) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

04/12/18 Kynetec wins MRS award for MyKynetec online content delivery platform Read more 

](https://www.kynetec.com/kynetec-receives-mrs-award-for-mykynetec) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

19/09/18 Kynetec adds senior leadership in Europe Read more 

](https://www.kynetec.com/kynetec-adds-senior-leadership-in-europe-as-robert-bakewell-joins-uk-research-team) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

07/06/18 Kamlesh Punjabi to lead Kynetec's subscription research team in India Read more 

](https://www.kynetec.com/kamlesh-punjabi-to-lead-kynetec-s-syndicated-research-team-in-india) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

19/04/18 Proposed UK payment reforms won’t benefit farmers, according to agronomist poll Read more 

](https://www.kynetec.com/proposed-uk-payment-reforms-won-t-benefit-farmers-according-to-agronomist-poll) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

08/03/18 Seed treatment market – strong roots and growing future Read more 

](https://www.kynetec.com/seed-treatment-market-strong-roots-and-growing-future) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

03/01/18 Kynetec sponsors Veterinary Marketing Association award Read more 

](https://www.kynetec.com/kynetec-sponsors-veterinary-marketing-association-award) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

03/01/18 Supporting our industry through donating to Farm Africa Read more 

](https://www.kynetec.com/supporting-our-industry-through-donating-to-farm-africa) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

11/10/17 Kynetec acquires additional custom research expertize from Market Probe Read more 

](https://www.kynetec.com/kynetec-acquires-additional-custom-research-expertise-from-market-probe) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

28/09/17 Nomman Ahmed joins Kynetec as Senior Director of Insights & Consulting Read more 

](https://www.kynetec.com/nomman-ahmed-joins-kynetec-as-senior-director-of-insights-consulting) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

09/11/16 Kynetec acquires Agriculture and Animal Health sectors of Ipsos North America Read more 

](https://www.kynetec.com/kynetec-acquires-agriculture-and-animal-health-sectors-of-ipsos-north-america) [![](https://www.kynetec.com/hubfs/raw_assets/public/kynetec-theme-2023/images/assets/blank.gif)

02/05/16 Announcing Kynetec - A global leader in market research for Animal Health and Agriculture Read more 

](https://www.kynetec.com/introducing-kynetec-global-leader-in-market-research-for-animal-health-and-agriculture)

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