Kynetec has acquired Spark in Brazil
Spark provide data and insights for the on-farm use of crop protection, seed, crop nutrition and biological products. The combination of Kynetec with Spark creates leading coverage of the crop production market - 29 crops across more than 200 million hectares (including pasture) over the most important agricultural regions of Brazil.
Formed in 2013, Spark has well-established relationships with the key players across the crop production sector. Spark’s local knowledge complements Kynetec’s global reach, adding value to industry insights locally, regionally and globally.
The Spark team will join Kynetec’s global team of industry experts, interviewers, data analysts, marketing scientists and data visualization specialists.
In addition to the creation of Brazil’s leading crop production panel, both companies have expertise in qualitative and quantitative research methodologies to provide bespoke Customer Insights. By combining the talented and dedicated staff and methodologies from Spark with Kynetec’s customer insights team, Kynetec is excited about the added value this will bring to its clients and the industry as whole.