Kynetec has completed the acquisition of Market Probe Agriculture & Animal Health and Market Probe Europe. As established providers of qualitative and quantitative market research for local, regional and global businesses across more than 50 countries, the Market Probe team brings additional market research expertise to Kynetec’s team, adding around 40 experienced professionals to its global team of more than 600.
By combining the talented and dedicated staff and methodologies from Market Probe with Kynetec’s custom team, along with a considerable investment in innovation, Kynetec is excited about the added value this acquisition will bring to its clients. Kynetec will also now have operations in Belgium, increasing its global presence to 22 countries.
Whilst Market Probe’s core custom research business serves the Agriculture and Animal Health industries, Market Probe Europe also provides custom market research to other B2B and Consumer Services sectors, with a number of clients in Construction, Energy, Finance & Insurance, Healthcare, Industrial, Postal/Logistic, Public and Telecoms.
Kynetec CEO Stephen Hearn said, “The Market Probe team has an excellent reputation in executing long-term tracking projects. These are generally large and important projects used to build deeper insights overtime. We are excited to add this enhanced capability to our business, providing a larger portfolio of market research tools for our clients. Additionally, the B2B and Consumer Services expertise and client portfolio will allow us to develop client partnerships and utilize our innovations in new, adjacent specialist markets.’’
Dominique Vanmarsenille, Country Manager for Market Probe Europe, adds, “We pride ourselves on the strength of our client partnerships. Joining Kynetec allows us to expand our global footprint and have access to new technologies for data collection, data processing and data delivery, enabling us to continue to add value to our clients’ businesses.”
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