Daniel Wirth Appointed CEO of Kynetec and the Kleffmann Group

Kynetec today announced that its Board of Directors has appointed Daniel Wirth as CEO of Kynetec and the Kleffmann Group. This appointment follows the recent announcement that Kynetec and the Kleffmann Group, both global leaders in market research in Agriculture and Animal Health, are merging.

Daniel has been with Kynetec for more than 12 years, leading teams in both custom and syndicated market research. He was responsible for Kynetec’s U.S. custom research business for five years before taking over as the lead for both the European Crop and Animal Health subscription businesses in 2016. Most recently, he was appointed as Chief Operating Officer for the Global Crop Subscription business, which provides data on agricultural markets in more than 60 countries.

“It is a great honor to be given the opportunity to lead the Kynetec and the Kleffmann Group,” said Daniel. “I feel truly privileged to work alongside a team of such dedicated and talented professionals. My focus will be on delivering a sustainable business model that provides continuous agriculture and animal health data in key global markets. We operate in a dynamic industry that is experiencing significant change due to consumer food preferences, pursuit of sustainable farming practices, and the emergence of technology adoption and big data. It is more important than ever that the voices of the farmers, producers, and veterinarians that we represent are heard.”

Stephen Hearn, founder and former CEO of Kynetec, decided to step back and take on a strategic business development consultancy role, allowing him to continue to support the business and also spend more time with his family. Burkhard Kleffmann, founder and former CEO of the Kleffmann Group left the Kleffmann Group to focus on developing a non-competing agricultural remote sensing business.

Daniel is responsible for leading the integration of Kynetec and the Kleffmann Group to build an even stronger market insights business. Combining the strengths of the two leaders in agriculture and animal health marketing research will enable continued investments in innovative digital data collection, thus providing critical market intelligence faster and more frequently.


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