Kynetec's Maria McWhorter interviewed about Covid's impact on agriculture

Kynetec's Maria McWhorter, Executive Director of North America Customer Insights, was interviewed about our recent COVID-19 farmer impact survey on RFD-TV's Market Day Report, where she discussed farmers' resiliency to adapt to new conditions and challenges. More than 800 farmers across the US, UK, Canada, Czech Republic, France and Germany were interviewed about how the pandemic has impacted their lives and operations. Watch it here: 

Maria was invited back to the Market Day Report television show the next week to discuss a follow up survey of COVID-19's impact on farm advisors. For this survey, we got input from 176 farm advisors responsible for making recommendations for 16,500 farm operations across UK, France and Germany. Maria discussed how these farm advisors are finding ways to meet farmers' needs despite the challenges brought by the pandemic. Watch it here:

To read more about the farmer impact survey click here, and the farm advisor survey click here.